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Toyota is the just the most recently visible company to fall behind in the battle for Customer Love on Twitter. Companies just can’t afford to lay low and hope to stay below the radar of either consumers, pundits, stockholders or regulators. The twittersphere is still active – just check for #toyota and #recall.
Toyota, and other manufacturers, [...]
Five Ways to Create a Low-Maintenance Social Media Presence
Companies and professionals have tried to spread their social networking presence across hundreds of different websites and services. For some, particularly the superhuman ones, it seems to work out. However, for most, keeping up with hundreds of news feeds, inbound messages, and status updates is an absolutely [...]
Gen Y women are twice as likely to be influenced by social media.
Radar Research reports younger women are nearly twice as likely as their Gen X counterparts to say they had discovered a new brand or product when a friend mentioned it in an online status update.
[read more at emarketer...]
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It’s clear that Social Networking sites are winning more traffic during the run up to the holiday shopping season. Last year retail sites dropped 10% in traffic, while social sites increased by about 12%. Early indicators show that the trend continues for 2009.
Long term growth on social sites will play a more important role in overall sales [...]
