Toyota is the just the most recently visible company to fall behind in the battle for Customer Love on Twitter.
Companies just can’t afford to lay low and hope to stay below the radar of either consumers, pundits, stockholders or regulators. The twittersphere is still active – just check for #toyota and #recall.
Toyota, and other manufacturers, [...]
Five Ways to Create a Low-Maintenance Social Media Presence
Companies and professionals have tried to spread their social networking presence across hundreds of different websites and services. For some, particularly the superhuman ones, it seems to work out. However, for most, keeping up with hundreds of news feeds, inbound messages, and status updates is an absolutely [...]
Selected by Goviral as the most interesting and innovative Viral videos in October 2009…
Volkswagen - The Fun Theory
Google Wave Cinema - Pulp Fiction
FIFA 2010 - How big can football get?
Rio de Janeiro - Olympic Games 2016
Diesel – Quique The Head
Canal+ - A Great Story
ReThink Breast Cancer - BoobyBall
Paul Smith for Evian - More than a bottle
Sony Ericsson - Hopper Invasion
Cadbury - Zingolo feat.
According to [...]
Real Social Media Marketing
If you’re in real estate and you’re trying to understand what Social Media Marketing can do for you, then you need to grab a copy of Real SMM. This is for Realtors, Real Estate investors, appraisers, home inspectors, mortgage professionals, and anyone involved with residential real estate; looks particularly useful for [...]
Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.
Users were almost three times as likely to search after seeing influenced social media [...]