How to Get Higher Social Media Conversion Rates
Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.
Users were almost three times as likely to search after seeing influenced social media plus paid search, compared with paid search ads alone.[read the full article at eMarketer]
Categories: Social Media Marketing
Tags: brand marketing